Irish tech startups: CloudSplit offers 'Google Analytics for the backend'

Joe Drumgoole, chief executive of CloudSplit, speaks with all the conviction and restless energy you'd expect from an experienced entrepreneur.

He's also frank about the mistakes the small company made with the first version of its cloud services analytics tool, admitting it was "like trying to use a steam engine" and far too complex for users. That's a common problem for startups but being open about that realisation - and how they fixed it - is a far healthier and more productive way of dealing with failure, which ultimately is an essential part of the learning process.

Irish tech startups: CloudSplit offers 'Google Analytics for the backend'- Top Financial
CloudSplit analyses performance and cost of cloud-based services

CloudSplit started in August 2009 and has just two staff with a small amount of seed funding. It's one of a handful of startups globally tackling this specialist area of analysing and optimising efficiencies in the variable costs of things like bandwidth, servers and storage, along with CloudKick and RightScale. A service tailored 100% around Amazon's cloud services for now, Drumgoole says its relationship with Amazon is good enough that they'd be told of any changes to the service that would impact what CloudSplit is working on.

So what does the offer look like now? "The first phase is that users can upload their bill for analysis, the second is real-time analytics and the third is a proxy on each node of the end user's application space so we're decoupled from Amazon completely, and that allows us to track data from other cloud vendors like RackSpace," said Drumgoole.

CloudSplit has 1,500 registered users so far and the beta of the new system will be out by February.

What's your pitch?
"The world is moving to cloud computing - it's in its infancy and at the top of the hype cycle. There are three areas: software as a service, like Salesforce and Gmail; infrastructure as a service like Amazon, which is nuts and bolts to build an application but you still need to add the secret sauce of programming and engineers; and platform as a service, which is a hybrid between the two. You still need to add a programme but they handle the scalability and accessibility of the system in a way that makes things easier.

"The biggest mover in the infrastructure as a service space space is Amazon. If you start using Amazon as your hosting environment you're moving from capital expenditure to operational expenditure, not buying stuff up front or renting it for years - so you pay as you use it and that has a dramatic effect on your overall spending. In my last company PutPlace we'd planned to spend £1m on a data centre in year two - then Amazon launched and it meant spending nothing on a data centre in year two.

"When you deal with a huge amount of variability in your spending you have to look at that as a controlling cost, it's the dominating cost of your business. We give you a smart lever that allows you to understand those costs as they grow with your business."

0 Comment



Captcha image