Josh March is well known as the face of Facebook's Developer Garages in the UK, but is also co-fouder and chief executive of Conversocial, which provides social media management tools.
Photo by Benjamin Ellis on Flickr. Some rights reserved; used with permission.
• What will 2010 be remembered for?
"2010 is the year that tablet computing has really taken hold, from iPhone and Android to iPads and all the other upcoming tablets - along with the creation of a number of significant businesses building touch software, from games to utility applications. Tablets allow a multitude of devices and items that formerly required their own specialised, physical objects, to be built entirely in software - so the iPhone and iPad are now music players, cameras, alarm clocks, newspapers, books, movie players, document scanners, gaming devices, email devices, tube maps, tv remotes... a few years ago all of these were individual items. The fact that my iPhone can scan documents better than my scanner can is pretty amazing, and this is primarily allowed because of the fully flexible nature of touch screen tablets, as their controls and features have almost no physical limitation.
"In terms of what we've learnt, this year there has been a real acceptance of the dominance and importance of Facebook (and Twitter, so some extent) - especially for businesses, which are not just shifting marketing budget into social platforms in huge amounts, but also have really learnt that to be in these channels properly, they have to dedicate real resource, across departments - especially customer support. They can't just throw money at it - too many companies have been burnt by poor social media management.
• What was your best and worst moment?
"The best was definitely launching Conversocial to the public in July, a social media management system that we had been working on since late 2009, and which has had a great reception. We're seeing more and more companies set up dedicated resource to manage communications and marketing through social platforms, and they need tools to help them manage that.
"My worst was just before Christmas - waiting for three hours in a horde of angry passengers for the Eurostar, which we didn't manage to get on. There was an absolute lack of communication from Eurostar about what was going on, and although they've got their act together slightly more, simply tweeting to people that they're doing their best doesn't help if they don't give out any actual info. Being on Twitter, even responding to people, doesn't make a difference if your staff don't have the information or ability to actually help people."
• What's your hot tip for 2011?