Comcast Considers Reviving Pursuit of Fox After Higher Bid Was Rejected

Cable giant Comcast Corp. is contemplating reviving its pursuit of 21st Century Fox, after its bid for the company’s entertainment assets was turned down despite being over 15% higher than that of eventual buyer Walt Disney Co., according to people familiar with the situation.

Disney struck a deal with Fox in December, agreeing to pay $52.4 billion in stock. Fox turned down a Comcast offer that was in the low-$60 billions range, the people said. The assets on the table in both offers were essentially the same, including the...

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