One Website’s Facebook Apocalypse Is Another’s Opportunity to Shine

Publishers digest implications of social network’s move to make substantial changes to its news feed

Digital publishers are reckoning with the potential impact of Facebook’s planned changes to its news feed, with reactions ranging from trepidation to confidence to reflection on the folly of depending on the social network for web traffic in the first place.

Facebook on Thursday said it will introduce changes to the feed in coming months to promote content shared by friends and family that provokes conversation among users, and in the process will de-emphasize content pushed into feeds from news publishers, brands, nonprofits...

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