The Hottest Targeted Ad? The Weekly Circular

Some chains—and even online startups—have learned they risk losing business without a steady flow of mailings to nudge shoppers

One old-school retailing trick has survived the e-commerce shakeout—the lowly advertising circular.

Some grocers and other retail chains have learned they risk losing business without a steady flow of paper mailings nudging shoppers to stores. Even online startups that don’t have physical shops are embracing the idea.

Paper ads that arrive...

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