Who’s Making Sam’s Club a Hit in China? Picky Mothers

Sam’s Club, whose warehouse stores in China appeal to mothers seeking high-quality, imported goods, plans to double its stores there by 2020

SHENZHEN, China—Some foreign businesses have a hard time being as successful in China as they are at home. It’s the opposite for Sam’s Club, the membership chain owned by Wal-Mart Stores Inc.

Sam’s Club has struggled in the U.S. to attract higher-income consumers it covets, analysts say, in part because the chain is closely associated with Wal-Mart, which focuses on budget-minded households.

That...

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