U.S. Team’s World Cup Elimination Deals Setback to Fox

Fox Sports, which paid $200 million for rights to broadcast 2018 soccer tournament, will likely be dealing with lower viewership

The failure of the U.S. men’s soccer team to qualify for the 2018 World Cup creates a major headache for broadcaster 21st Century Fox Inc., which faces the prospect of smaller TV audiences and diminished advertiser interest without Team USA on the field.

After a stunning loss to Trinidad and Tobago on Tuesday, the U.S. team will miss the sport’s premier tournament—to be held in Russia next summer—for the first time since 1986.

Fox...

0 Comment

NO COMMENTS

LEAVE A REPLY

Captcha image